Rocco Moroko

Founder and CEO, Brother Joe’s Coffee Co.
President, Bee & Agriculture Club
Vice President, Liturgy Team
VP of Institutional Advancement, DECA Chapter

Involvement

Big ideas, real impact.

Founder & CEO

Brother Joe’s Coffee Co.

Started a full-scale on-campus coffee shop after being awarded $1,500 in seed money
Created 15+ jobs
Runs day-to-day operations, managing employees, scheduling, inventory, purchasing, and finances
Handles marketing communications and social media

brjoes.com →

Students running the Brother Joe's Coffee counter at Saint Patrick High School

Rocco and two classmates holding a $1,500 Saint Patrick High School check made out to Brother Joe's

President

Bee & Agriculture Club

Manages hive health and garden projects
Secures spaces at farmers markets
Leads monthly program meetings

Follow on Instagram →

Rocco in a server's cassock and surplice at church

Vice President

Liturgy Club

Plans monthly schoolwide masses
Schedules servers, readers, and more

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2024 – Present

CPFTA

Cadet at the Chicago Police & Firefighter Training Academy since 2024
Trained in CPR and first aid

Volunteer

Tails of Love

Groomer for two therapy dogs with the nonprofit Tails of Love
Serves two dogs at two different high schools in the community

tailsoflove.org →

Member

National Honor Society

Since November 2024

Some more experience

Completed college courses at Wilbur Wright
Varsity Swim Team, four years
Published Author

Job experience

Lifeguard, Ridgemoor Country ClubJune 2022 – August 2025
COO, Brother Joe’s2024 – 2025
DeMarco All Day Cafe2025 – 2026
Swim InstructorNovember 2024 – Now
Library Technology Assistant (Volunteer)2025 – Now
CEO, Brother Joe’s2025 – Now
Menards, Electrical Department2026 – Now

The App

Brother Joe’s, in your pocket.

Built a full-scale app on the iOS App Store for mobile ordering.

32% Company Growth

Created a 2nd income channel for the business, increased sales exponentially across the menu.

Brought in Repeating Customers

Built a community of people who can earn reward points and bring them back in the shop.

The Book

Between the Gates

Wrote and published a coffee table book after spending years flying standby. Had the opportunity to explore every Admirals Club location in the country; this is what was found between the gates.

Read the Digital Book →

Press

As seen on…

CBS News Chicago interview with Rocco Moroko — CBS News Chicago

NBC 5 Chicago interview with Rocco Moroko — NBC 5 Chicago

FOX 32 Chicago interview with Rocco Moroko — FOX 32 Chicago

CBS News Chicago coverage of the coffee sale supporting a fallen officer's family — CBS News — Officer Fundraiser

Gallery

Over the years.

Rocco in a full beekeeping suit next to a hive — 2017Harvesting honey since age eight

Bee & Agriculture Club table at a school market — 2024Sold honey & lip balm (beeswax) to the community through various markets and created Saint Patrick’s first profitable club. The Bee Club even sells a hot honey variety using peppers grown on-campus.

Flat packaging design for the St. Patrick's Bees lotion bar: tube top, label and inside lip — Designed the packaging and worked closely with a manufacturer in China to push the products to market

St. Patrick's Bees lotion bar and lip balm in their green tube packaging — Using packaging with 75% less plastic than competitors.

Young Rocco in goggles crouched on starting block number 4 at a swim meet — 2012Swimming since age four

Rocco diving off the block for varsity swim — TodayVarsity swim team, four years

Rocco in a blue server's robe distributing communion to a young student at school mass — 2021Altar serving since seventh grade

Altar servers outside the church — TodayContinued serving, now managing liturgical schedules

Rocco in a face mask helping collect donations for a food pantry during the coronavirus — 2020Football coach passed away from COVID-19. In his name, our family started a food pantry that worked closely with the community and multiple schools.

Rocco volunteering in a community garden bed — TodayThe Bee & Agriculture Club grows fruits & vegetables. All are donated to a local food pantry.

Family

My Family

Rocco with his brother and sister standing in front of a hedge — Pictured from left to right: Alex, Mary, Rocco

Born and raised in inner-city Chicago in a family built around service. My older brother, Alex, is a Chicago Firefighter EMT, and my sister, Mary, is a junior on the pre-med track at Tulane University. Our Tato is active in the Ukrainian community, and our mom spends a lot of time helping at local Catholic schools and with Mary’s therapy dog nonprofit while she is away at college.

Being around all of that has shaped how I look at service. Wherever I end up next, I want to build things, help the school reach its goals, and find ways to be useful in and around that community.

Contact

Let’s talk.

Open to conversations with admissions, coaches, or anyone curious about the coffee shop.

rocco@brjoes.com (773) 732–6185